SullysBlog.com NEWS

AI Is a Keyword, Not a Business Model  59
AI is one of those domain trends that makes sense right away, which is probably why it is so easy to overdo. The category is real. Comp...
SullysBlog.com - 7 hr 52 min ago
The Buyer Does Not Care How Long You Waited  79
One thing I think domainers sometimes forget is that the buyer does not care how long we have owned the domain. We care. We remember wh...
SullysBlog.com - Thursday, May 21, 2026 - 5:42
What does a dot Team name bring to the table?  98
I came across Remote.Team and the first thing that caught my eye was the domain. Remote.Team is one of those names that says exactly wh...
SullysBlog.com - Friday, May 15, 2026 - 5:8
The 1% Edge in Domaining  106
Maybe a year ago, I read Atomic Habits, a book my daughter kept telling me to pick up. The idea that stuck with me was that tiny improv...
SullysBlog.com - Wednesday, May 13, 2026 - 5:46
Would $50,000 make you a .ART fan?  103
When I see a registry launching an award, my first instinct is usually to roll my eyes a little. Is this actually about the artists, or...
SullysBlog.com - Monday, May 11, 2026 - 9:40
We Only Like Appraisals When They Agree With Us  183
Domainers have a strange relationship with automated appraisals. When the number is low, the tool is garbage. When the number is high, ...
SullysBlog.com - Friday, May 8, 2026 - 15:41
Domainers Are Too Good at Explaining Why a Name Could Sell  131
One thing I think domainers get really good at, maybe too good at, is explaining why a name could sell. On the surface, that sounds lik...
SullysBlog.com - Wednesday, May 6, 2026 - 5:12
They Own Here.org. That Alone Made Me Want to Ask Questions.  94
I reached out to Annalisa Dias because I wanted to understand what happens when a four-letter .org domain becomes the front door for on...
SullysBlog.com - Wednesday, April 29, 2026 - 5:27
Domain Marketplaces Are Done Waiting for Buyers  166
For a long time, selling a domain online has been a pretty simple setup. List the name, set a price or invite offers, point the landing...
SullysBlog.com - Monday, April 27, 2026 - 11:33
Cloudflare Just Removed The Last Thing Protecting You From Bad Registrations  155
For a long time, buying a domain still felt like a separate act. You had an idea. Then you had to stop, go to a registrar, search the n...
SullysBlog.com - Friday, April 24, 2026 - 5:32
Ruurtjan Finally Got His .Com  94
Back in October 2023, I interviewed Ruurtjan Pul about nslookup.io and whatismyisp.com . One line stuck with me. When I asked how diffe...
SullysBlog.com - Wednesday, April 22, 2026 - 5:13
He Bought Equip.co for $25,000. Here’s Why the .co Was Worth It  131
I came across Equip.co and the first thing I noticed was the domain: Equip. One word. Clean, strong, and perfectly on-theme for a hirin...
SullysBlog.com - Monday, April 20, 2026 - 9:13
You Saw the Price. You Missed the Point.  162
Not every sale signals a trend. Sometimes it just signals quality. That is an important distinction and I do not think enough people ma...
SullysBlog.com - Wednesday, April 15, 2026 - 7:47
Misreading a Four-Figure Offer  111
I turned down a four-figure offer on a name once because I was convinced it was worth more. Fine, I've done it more than once. Two yea...
SullysBlog.com - Tuesday, April 14, 2026 - 8:10
Does Policy Matter For Domainers?  107
Most domain investors focus on names, buyers, pricing, sales. That is where the money is. But there are organizations and policy framew...
SullysBlog.com - Wednesday, April 8, 2026 - 5:27

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