SullysBlog.com NEWS

One Habit That Will Make You A Better Domainer in 2026  98
Every December I do the same thing. I sit down with a blank page and map out what I want the next year of my domain investing to look l...
SullysBlog.com - Monday, December 22, 2025 - 5:57
You Need to Understand How People Search  130
I ignored search intent for probably the first eight years I was in domains. Just didn't think about it. I'd look at a keyword, decid...
SullysBlog.com - Friday, December 19, 2025 - 5:29
Why I’m Launching a Monthly Newsletter (And Who It’s Actually For)  89
I’ve gone back and forth for years on whether I should run a newsletter. Not because I didn’t think I had anything to say, but because...
SullysBlog.com - Wednesday, December 17, 2025 - 5:15
You Need To Understand Branding As A Domain Investor  117
If you stay in this industry long enough, you eventually learn something that most domain investors never figure out: the real game isn...
SullysBlog.com - Monday, December 15, 2025 - 5:41
The Smartest Clause I Ever Added to a Domain Deal  134
Every now and then a domain comes along that feels a little different. Not just valuable or brandable or clean, but special. You know e...
SullysBlog.com - Friday, December 12, 2025 - 5:23
.ai Domains Now Drive 25% of Atom’s Premium Revenue: Here’s What Darpan Sees Happening  127
Darpan Munjal is the builder behind the Squadhelp to Atom evolution, a founder who treats naming as a product, not a slogan. He’s spent...
SullysBlog.com - Wednesday, December 10, 2025 - 5:32
Founders: Read This or Buy The Wrong Domain  100
Every founder eventually faces a moment of truth with their domain name. It's usually somewhere between wireframing the product and pi...
SullysBlog.com - Monday, December 8, 2025 - 5:20
November on NamePros: Four Posts Every Domainer Should Read  87
November turned out to be one of my favorite months of writing on NamePros so far. Each post came from conversations I’ve had with inve...
SullysBlog.com - Sunday, December 7, 2025 - 20:24
What Most New Investors Misunderstand About the Aftermarket  129
When I first got started in domaining, I thought I understood the aftermarket. You buy a good name, list it on a marketplace, sit back,...
SullysBlog.com - Monday, December 1, 2025 - 5:3
The .AI Bubble: Why Mike Mann Might Be Right… and Wrong  179
Mike Mann recently shared some thoughts with me, claiming .AI is "presumably at its peak." And you know what? Only Mann can say somethi...
SullysBlog.com - Friday, November 28, 2025 - 5:20
Would You Buy Your Own Portfolio?  132
When I was talking with Salvatore Spencer Iacobelli for the interview I posted on Monday, one line stuck with me after we wrapped.  He ...
SullysBlog.com - Wednesday, November 26, 2025 - 5:9
What U.S. Investors Miss About Europe: A Conversation with Salvatore Iacobelli  125
Salvatore Spencer Iacobelli isn’t a household name in the domaining world, at least not yet, but he’s one of those quiet operators who’...
SullysBlog.com - Monday, November 24, 2025 - 5:13
Real Estate Agents Are Better at Selling Than We Are  207
I had coffee with a real estate agent last month and spent the whole time jealous of how much better his industry has its shit together...
SullysBlog.com - Friday, November 21, 2025 - 5:22
Why This Domain Investor Thinks AI Agents Need Their Own TLDs  126
Most new TLD launches follow a familiar pattern: a press release, a few early adopters, then a quiet fade into the long tail of domain ...
SullysBlog.com - Wednesday, November 19, 2025 - 5:48
Selling to Startups: What I’ve Learned from Founders Who Actually Buy  173
I got an email from a friend last week showing me his negotiation thread for a domain he just bought. He's launching a new venture and...
SullysBlog.com - Monday, November 17, 2025 - 5:53

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