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Why Do Random Letter Domains Sell for So Much?  64
I used to stare at certain short letter domains and feel like I was missing something. Cars.com makes sense. Hotels.com makes sense. Ev...
SullysBlog.com - Monday, July 6, 2026 - 5:7
Are Buyers Paying for the Domain or the History Behind It?  117
Most of us are trained to look at the name before anything else. Is it short, is it a .com, can people spell it, does it describe somet...
SullysBlog.com - Friday, July 3, 2026 - 5:34
Before You Hit Renew All, Run This 10-Minute Audit  100
There's a name I renewed five years in a row before I admitted it was a bad buy. Actually more than one. That's the thing about renew...
SullysBlog.com - Thursday, July 2, 2026 - 5:29
I Tried Michael Cyger's Notify.Domains for a Week  126
I've got a soft spot for tools that solve an actual domain problem without dressing it up as something bigger than it is. So when I sa...
SullysBlog.com - Wednesday, July 1, 2026 - 5:57
Why Are Number Domains So Popular in China?  120
I've always been curious about number domains. Most of us in this business are trained to think in words. We like one-word .coms, the ...
SullysBlog.com - Monday, June 29, 2026 - 5:3
Domains Vibe Coders Are Actually Launching On  164
The interesting thing about vibe coding isn't what people are building. It's what they're building on. We spend a lot of time in thi...
SullysBlog.com - Friday, June 19, 2026 - 5:23
URLVoid - What is is?  92
Every domainer has a routine before he buys a name. Mine's probably not that different from yours. Comps, search volume, age, backlink...
SullysBlog.com - Monday, June 15, 2026 - 5:0
Where do you stand on .si  142
I've been watching the .si conversation pick up, and I went in more skeptical than I am now. On paper, .si is the country code for Slo...
SullysBlog.com - Friday, June 12, 2026 - 5:3
AI Made These Things Easier and These Other Things More Challenging  149
A while back I had a name I was ready to drop. Average name, niche I half understood, and I couldn't talk myself into the renewal. So ...
SullysBlog.com - Thursday, June 11, 2026 - 15:9
How to Research a Niche Before You Register a Single Domain  114
The fastest way I know to lose money in this business is to fall in love with a niche before I understand it. It usually goes like this...
SullysBlog.com - Tuesday, June 9, 2026 - 9:16
Philanthropy.org: A Domain, or an Institution?  109
Viken Mikaelian started the business in the late 1990s, back when putting planned giving online struck a lot of people in the nonprofit...
SullysBlog.com - Friday, June 5, 2026 - 6:0
When Anyone Can Build a Website, the Domain Has to Work Harder  112
I've heard the argument: The name doesn't matter, the business does. Build a great product, make something useful, rank in Google, an...
SullysBlog.com - Monday, June 1, 2026 - 8:55
The Alternate TLD Test: When Does the Extension Help the Name?  129
I still think .com is the best extension. That's not a brave position to take in this world. Given the choice between the exact match ...
SullysBlog.com - Tuesday, May 26, 2026 - 22:10
Listing a Domain Is Not Marketing It  152
One of the biggest blind spots in domaining is how passive most marketplaces still are. For years, the basic model has been simple. Put...
SullysBlog.com - Monday, May 25, 2026 - 5:59
AI Is a Keyword, Not a Business Model  170
AI is one of those domain trends that makes sense right away, which is probably why it is so easy to overdo. The category is real. Comp...
SullysBlog.com - Friday, May 22, 2026 - 5:14

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