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Bob Hawkes: The Odds, The Data, The Method  81
Bob Hawkes is one of those people on NamePros who makes you realize how much more there is to learn. Not because he's showing off, he'...
SullysBlog.com - Wednesday, January 7, 2026 - 5:53
Its 2026 Yet Most Domain Advice Is Still Written for 2012  71
I still see the same domain advice being recycled that I first read more than a decade ago. Different platforms, different voices, some...
SullysBlog.com - Monday, January 5, 2026 - 5:22
December NamePros Recap: The Gap Between Domainer Talk and Buyer Action  67
December on NamePros had me circling back to fundamentals that sound boring until you realize they’re the whole game: knowing what you’...
SullysBlog.com - Sunday, January 4, 2026 - 20:44
If I Were Starting Over in Domains in 2026, I’d Do This  133
If I were starting over in domains in 2026, I would not try to do everything. I would try to do fewer things better. That might sound ...
SullysBlog.com - Friday, January 2, 2026 - 5:51
Industry-Specific Beats Generic: Here's What That Actually Means  121
There's a concept I've been analyzing for some weeks now, and it boils down to this: Industry-specific beats generic. Everyone says i...
SullysBlog.com - Friday, January 2, 2026 - 4:0
Should We All Be Investing in .VC Domains?  162
I recently saw a post on X by Doron Vermaat about investing in .vc domains. It caught my attention mostly because it wasn't something ...
SullysBlog.com - Friday, December 26, 2025 - 5:20
One Habit That Will Make You A Better Domainer in 2026  127
Every December I do the same thing. I sit down with a blank page and map out what I want the next year of my domain investing to look l...
SullysBlog.com - Monday, December 22, 2025 - 5:57
You Need to Understand How People Search  160
I ignored search intent for probably the first eight years I was in domains. Just didn't think about it. I'd look at a keyword, decid...
SullysBlog.com - Friday, December 19, 2025 - 5:29
Why I’m Launching a Monthly Newsletter (And Who It’s Actually For)  111
I’ve gone back and forth for years on whether I should run a newsletter. Not because I didn’t think I had anything to say, but because...
SullysBlog.com - Wednesday, December 17, 2025 - 5:15
You Need To Understand Branding As A Domain Investor  146
If you stay in this industry long enough, you eventually learn something that most domain investors never figure out: the real game isn...
SullysBlog.com - Monday, December 15, 2025 - 5:41
The Smartest Clause I Ever Added to a Domain Deal  170
Every now and then a domain comes along that feels a little different. Not just valuable or brandable or clean, but special. You know e...
SullysBlog.com - Friday, December 12, 2025 - 5:23
.ai Domains Now Drive 25% of Atom’s Premium Revenue: Here’s What Darpan Sees Happening  153
Darpan Munjal is the builder behind the Squadhelp to Atom evolution, a founder who treats naming as a product, not a slogan. He’s spent...
SullysBlog.com - Wednesday, December 10, 2025 - 5:32
Founders: Read This or Buy The Wrong Domain  118
Every founder eventually faces a moment of truth with their domain name. It's usually somewhere between wireframing the product and pi...
SullysBlog.com - Monday, December 8, 2025 - 5:20
November on NamePros: Four Posts Every Domainer Should Read  97
November turned out to be one of my favorite months of writing on NamePros so far. Each post came from conversations I’ve had with inve...
SullysBlog.com - Sunday, December 7, 2025 - 20:24
What Most New Investors Misunderstand About the Aftermarket  140
When I first got started in domaining, I thought I understood the aftermarket. You buy a good name, list it on a marketplace, sit back,...
SullysBlog.com - Monday, December 1, 2025 - 5:3

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