Atom.com radar NEWS 15% of Consumers Have Landed on a Competitor’s Site When Searching for a Brand’s .com: Traffic Le... 130 In the digital world, consumers are familiar with certain patterns and the exact-match domain plus .com template is the gold-standard f...Atom.com radar - Monday, August 17, 2026 - 10:0 Majority of Consumers Have Failed to Find a Brand’s Website: 2026 Research into Domain Memorability 227 Memorability and spelling are two key criteria that come hand in hand for brand names and domains, and have a significant impact on how...Atom.com radar - Monday, August 10, 2026 - 10:0 Weak Domains Harm Brand Credibility: 2026 Business Investor Survey on Domain Impact Points 162 Business investors, including VCs and private equity investors, are key stakeholders in early-stage startups, and demonstrating strengt...Atom.com radar - Monday, August 3, 2026 - 10:0 Domain Impacts Trust for 78% of Consumers: 2026 Research into Domain Characteristics and First Im... 156 A brand’s domain name is its chance to make a strong first impression on its audience. This research aims to increase understanding abo...Atom.com radar - Monday, July 27, 2026 - 10:0 83% of Founders Think Strong Domains Improve Marketing ROI: Name, Domain, and Marketing Return Re... 163 Our past research has revealed that founders think strong brand names and domains impact revenue in a wide range of ways, from customer...Atom.com radar - Monday, July 20, 2026 - 10:0 36% Seek a More Memorable Brand: Founders on Reasons for a Rebrand, and Domain Rebrand Budget 202 Companies rebrand for many reasons, including unpredictable pivots as well as predictable failures of names or domains to have the nece...Atom.com radar - Monday, July 13, 2026 - 10:0 Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust 231 Key takeaways: Objective: For both immediate impact and long-term memorability, single-English word domains have long been considered a...Atom.com radar - Monday, July 6, 2026 - 10:0 Consumers Most Drawn to Poetic Names: 2026 Research into the Appeal of Name Types 241 From Apple to Amazon, the best names draw consumers in, inspiring curiosity and building trust from the first impression. There are man...Atom.com radar - Monday, June 29, 2026 - 10:0 .AI is Increasingly Recognized and Trusted: Consumers on Domain Extension Credibility 238 Of the 1600 domain extensions, only a select few are recognized and trusted by consumers. In December 2024, we asked consumers to rank ...Atom.com radar - Monday, June 22, 2026 - 10:0 How Weak Domains Harm Brands: Founders and Serial Entrepreneurs on the Real-World Impact of a Bad... 183 To better understand the connection between domain name and real business outcomes, we asked a cohort of business founders and a separa...Atom.com radar - Monday, June 15, 2026 - 10:0 The Revenue Loss Impact of a Bad Domain: 84% of Serial Entrepreneurs say Weak Domains Cost 15% of... 190 Every early branding decision builds a foundation, the strength of which impacts your business’s fortunes and trajectory for years to c...Atom.com radar - Monday, June 8, 2026 - 10:0 The Impact of Short-Term Naming on Growth and Expansion: A Third of Brands Have Felt Limited by Name 186 Naming your product, service, or innovation is an exciting stage, but some founders can be blinkered on local markets, customer segment...Atom.com radar - Monday, June 1, 2026 - 10:0 First Impressions and Naming Style: Pragmatic Names Have the Edge on Trust with All Demographics 272 Brand names play a critical role in shaping first impressions. This research aims to understand how different naming styles — pragmatic...Atom.com radar - Monday, May 25, 2026 - 10:0 Half of All Founders Have Lost a Domain or Had a Near Miss: Domain Renewal Management Survey for ... 260 Domain renewal is often treated as a detail, yet failures can have significant consequences for brand continuity, security, and ownersh...Atom.com radar - Monday, April 27, 2026 - 10:0 Founders on Domain Name Budgeting: One-in-Five Allocate over $10K 307 Starting a business requires investment into multiple areas, from product development to core brand assets. A strong name and domain in...Atom.com radar - Monday, April 20, 2026 - 10:0 15 Older ❯
