Atom.com radar NEWS Domain Remains Integral For Brand Identity Design: 59% of C-Level Leaders Agree 98 For some entrepreneurs, domains are a core element of brand identity, while for others, they’re an afterthought. We wanted to understan...Atom.com radar - Monday, October 20, 2025 - 8:31 Startup Domain Choice: The .ai Extension is Credible with 67% of Investors for Startups Outside t... 179 To better guide brand choices, we wanted to find out how investors perceived the credibility of the .ai TLD for brands outside of the A...Atom.com radar - Monday, October 13, 2025 - 11:0 Recognized Domain Extensions Strengthen Brand Trust: 2025 Domain Familiarity Research 141 With the rise in alternative top-level domains, new and rebranding businesses have more choice than ever in domain extension. Locating ...Atom.com radar - Thursday, January 23, 2025 - 6:6 Global Credibility: Exploring Trust in Country Code Top-Level Domains (ccTLDs) 150 In certain markets, country code top-level domains (ccTLDs) are a popular choice for both local businesses and local arms of global gia...Atom.com radar - Friday, January 10, 2025 - 11:53 Must-Read Insights on Domain Names Backed by Deep Audience Research 231 In this comprehensive guide to choosing the best domain name for your business, we presented 12 key questions to a representative audie...Atom.com radar - Tuesday, November 12, 2024 - 5:48 Alternative Extension Research: Founders and Execs are Almost Twice as Likely to Trust .biz than ... 204 Domain names play an important role in building trust online, and given the scarcity of gold-standard .com domains, many brands turn to...Atom.com radar - Wednesday, October 30, 2024 - 4:58 Just 47% of Consumers Feel Secure Entering Personal Information at Non-.com Domains 246 Non .com domains are useful for brands with limited budgets or pursuing particular niche markets, yet less recognizable domain extensio...Atom.com radar - Monday, October 14, 2024 - 9:4 79% of Consumers Agree: Creative Names Emphasize Innovation in Brand Positioning 238 Emphasizing innovation in your brand positioning can be an important tactic for connecting with customers and differentiating from your...Atom.com radar - Friday, October 4, 2024 - 5:37 51% are Familiar with .co Domains: 2024 Alternative Extension Familiarity Survey 242 The scarcity of brandable .com domain names has led businesses to consider a range of alternative extensions. However, a lack of famili...Atom.com radar - Tuesday, October 1, 2024 - 5:2 54% Mistrust Numbers, 35% Mistrust Hyphens: Alternate Characters in Domains Survey 227 Previous research has revealed that a majority of consumers consider domain name important for the brands they choose online. We wanted...Atom.com radar - Tuesday, September 24, 2024 - 2:58 77% of Consumers Consider Domain Important: Domain Name Importance in 2024 Survey 218 With 29% of business now conducted online, a domain name is a necessary asset for every brand. But how important is the choice of domai...Atom.com radar - Thursday, September 5, 2024 - 5:7 Domain Extension Perception Survey: 70% Place Implicit Trust in .com Domains 234 With over 1600 domain extensions now available, brands have more options than ever when selecting a domain. However, not all extensions...Atom.com radar - Monday, July 1, 2024 - 7:23
