Atom.com radar NEWS Memory Fail: 86% of Consumers Have Failed to Recommend a Brand Because They Couldn’t Remember the... 116 Word-of-mouth is a key channel for businesses, especially in the early stages, and friend-and-family recommendations come with a high d...Atom.com radar - Thursday, October 22, 2026 - 10:0 85% of Jobseekers Say Weak Domains Reduce Trust in Employers: 2026 Domain Impact on Recruitment R... 173 Previous research from AtomRadar has established that weak domains can harm business outcomes both directly and indirectly. To determin...Atom.com radar - Monday, October 12, 2026 - 10:0 Over Two-Thirds of Founders Would Consider a Stronger Domain: Payment Plan Impact on Founder Doma... 144 Our past research has found that stronger domains are consistently linked with better ROI and a wide range of improved business outcome...Atom.com radar - Monday, October 5, 2026 - 10:0 The First 5 Years: What Founders Say About Name and Domain Challenges 227 From name changes to domain availability, choosing a brand name can be challenging. To highlight common issues, we asked our audience o...Atom.com radar - Monday, September 21, 2026 - 10:0 Passing the Crowded Bar Test — 31% of Consumers Have Failed to Find a Brand After Hearing Its Domain 188 To explore the issue of audibility in names and domains, we asked our audience of consumers if they’d ever failed to find a brand after...Atom.com radar - Monday, September 14, 2026 - 10:0 81% of Marketers Say a Strong Domain Can Boost Paid-Ad CTR: US Marketers on Which Domain Characte... 233 Domains can play an important role in marketing performance, potentially influencing metrics such as click-through rates, conversion ra...Atom.com radar - Monday, September 7, 2026 - 10:0 73% of Young Consumers Have Avoided a Brand Because of Domain: Domain Name, Trust, and Purchase B... 190 Domain names play a key role in building credibility online and a range of factors, including length, spelling, and domain extension as...Atom.com radar - Monday, August 24, 2026 - 10:0 15% of Consumers Have Landed on a Competitor’s Site When Searching for a Brand’s .com: Traffic Le... 212 In the digital world, consumers are familiar with certain patterns and the exact-match domain plus .com template is the gold-standard f...Atom.com radar - Monday, August 17, 2026 - 10:0 Majority of Consumers Have Failed to Find a Brand’s Website: 2026 Research into Domain Memorability 311 Memorability and spelling are two key criteria that come hand in hand for brand names and domains, and have a significant impact on how...Atom.com radar - Monday, August 10, 2026 - 10:0 Weak Domains Harm Brand Credibility: 2026 Business Investor Survey on Domain Impact Points 253 Business investors, including VCs and private equity investors, are key stakeholders in early-stage startups, and demonstrating strengt...Atom.com radar - Monday, August 3, 2026 - 10:0 Domain Impacts Trust for 78% of Consumers: 2026 Research into Domain Characteristics and First Im... 240 A brand’s domain name is its chance to make a strong first impression on its audience. This research aims to increase understanding abo...Atom.com radar - Monday, July 27, 2026 - 10:0 83% of Founders Think Strong Domains Improve Marketing ROI: Name, Domain, and Marketing Return Re... 236 Our past research has revealed that founders think strong brand names and domains impact revenue in a wide range of ways, from customer...Atom.com radar - Monday, July 20, 2026 - 10:0 36% Seek a More Memorable Brand: Founders on Reasons for a Rebrand, and Domain Rebrand Budget 292 Companies rebrand for many reasons, including unpredictable pivots as well as predictable failures of names or domains to have the nece...Atom.com radar - Monday, July 13, 2026 - 10:0 Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust 309 Key takeaways: Objective: For both immediate impact and long-term memorability, single-English word domains have long been considered a...Atom.com radar - Monday, July 6, 2026 - 10:0 Consumers Most Drawn to Poetic Names: 2026 Research into the Appeal of Name Types 310 From Apple to Amazon, the best names draw consumers in, inspiring curiosity and building trust from the first impression. There are man...Atom.com radar - Monday, June 29, 2026 - 10:0 15 Older ❯
