Atom.com radar NEWS Passing the Crowded Bar Test — 31% of Consumers Have Failed to Find a Brand After Hearing Its Domain 114 To explore the issue of audibility in names and domains, we asked our audience of consumers if they’d ever failed to find a brand after...Atom.com radar - Monday, September 14, 2026 - 10:0 81% of Marketers Say a Strong Domain Can Boost Paid-Ad CTR: US Marketers on Which Domain Characte... 169 Domains can play an important role in marketing performance, potentially influencing metrics such as click-through rates, conversion ra...Atom.com radar - Monday, September 7, 2026 - 10:0 73% of Young Consumers Have Avoided a Brand Because of Domain: Domain Name, Trust, and Purchase B... 146 Domain names play a key role in building credibility online and a range of factors, including length, spelling, and domain extension as...Atom.com radar - Monday, August 24, 2026 - 10:0 15% of Consumers Have Landed on a Competitor’s Site When Searching for a Brand’s .com: Traffic Le... 155 In the digital world, consumers are familiar with certain patterns and the exact-match domain plus .com template is the gold-standard f...Atom.com radar - Monday, August 17, 2026 - 10:0 Majority of Consumers Have Failed to Find a Brand’s Website: 2026 Research into Domain Memorability 252 Memorability and spelling are two key criteria that come hand in hand for brand names and domains, and have a significant impact on how...Atom.com radar - Monday, August 10, 2026 - 10:0 Weak Domains Harm Brand Credibility: 2026 Business Investor Survey on Domain Impact Points 197 Business investors, including VCs and private equity investors, are key stakeholders in early-stage startups, and demonstrating strengt...Atom.com radar - Monday, August 3, 2026 - 10:0 Domain Impacts Trust for 78% of Consumers: 2026 Research into Domain Characteristics and First Im... 185 A brand’s domain name is its chance to make a strong first impression on its audience. This research aims to increase understanding abo...Atom.com radar - Monday, July 27, 2026 - 10:0 83% of Founders Think Strong Domains Improve Marketing ROI: Name, Domain, and Marketing Return Re... 187 Our past research has revealed that founders think strong brand names and domains impact revenue in a wide range of ways, from customer...Atom.com radar - Monday, July 20, 2026 - 10:0 36% Seek a More Memorable Brand: Founders on Reasons for a Rebrand, and Domain Rebrand Budget 241 Companies rebrand for many reasons, including unpredictable pivots as well as predictable failures of names or domains to have the nece...Atom.com radar - Monday, July 13, 2026 - 10:0 Trust in a Word: The Impact of Single English Word Domains (.com vs. .ai) on Consumer Trust 256 Key takeaways: Objective: For both immediate impact and long-term memorability, single-English word domains have long been considered a...Atom.com radar - Monday, July 6, 2026 - 10:0 Consumers Most Drawn to Poetic Names: 2026 Research into the Appeal of Name Types 271 From Apple to Amazon, the best names draw consumers in, inspiring curiosity and building trust from the first impression. There are man...Atom.com radar - Monday, June 29, 2026 - 10:0 .AI is Increasingly Recognized and Trusted: Consumers on Domain Extension Credibility 264 Of the 1600 domain extensions, only a select few are recognized and trusted by consumers. In December 2024, we asked consumers to rank ...Atom.com radar - Monday, June 22, 2026 - 10:0 How Weak Domains Harm Brands: Founders and Serial Entrepreneurs on the Real-World Impact of a Bad... 210 To better understand the connection between domain name and real business outcomes, we asked a cohort of business founders and a separa...Atom.com radar - Monday, June 15, 2026 - 10:0 The Revenue Loss Impact of a Bad Domain: 84% of Serial Entrepreneurs say Weak Domains Cost 15% of... 214 Every early branding decision builds a foundation, the strength of which impacts your business’s fortunes and trajectory for years to c...Atom.com radar - Monday, June 8, 2026 - 10:0 The Impact of Short-Term Naming on Growth and Expansion: A Third of Brands Have Felt Limited by Name 205 Naming your product, service, or innovation is an exciting stage, but some founders can be blinkered on local markets, customer segment...Atom.com radar - Monday, June 1, 2026 - 10:0 15 Older ❯
