Atom.com radar NEWS Domain Purchase Habits: Founders Prefer Marketplaces 162 We asked founders and C-Suite leaders how they prefer to acquire premium domains — and which decision factors (speed, transparency, exp...Atom.com radar - Monday, March 2, 2026 - 10:0 Brandable Domains Correlate with Startup Success for Investors: 94% Associate Weak Domains with a... 146 Choosing a domain is a key early step for startups seeking investment, yet many entrepreneurs, with a focus on the practicalities of a ...Atom.com radar - Monday, February 23, 2026 - 10:0 Consumers Prefer Premium: How Domain Names Impact Fraud Concerns in Online Shopping 166 In an increasingly complex digital world, consumers are careful about where they enter their personal information and credit card detai...Atom.com radar - Monday, February 16, 2026 - 10:0 Majority of Founders Agree — Domains are Key in the AI Era 150 In a digital world, domain names have always been important brand assets, building credibility, confidence and emphasizing position amo...Atom.com radar - Monday, February 9, 2026 - 10:0 Brand Domain Choice: Consumers Favor Compound Names Over Invented Words 173 Exact-match domains are a must-have for brand credibility, so name and domain choice go hand in hand. Among the many considerations tha...Atom.com radar - Monday, January 12, 2026 - 10:0 Investor Survey: .com Domains Improve Pitch Credibility for Startups 169 Choosing a domain is a key decision for early-stage startups: .com domains build implicit trust among consumers and signal ambition to ...Atom.com radar - Monday, January 5, 2026 - 10:0 Domain Length and Trust: 28% Trust Short Domains More 238 Domain length is a key consideration for brands. Over 13 - 14 letters is typically considered unwieldy in brand terms, while super-shor...Atom.com radar - Monday, December 22, 2025 - 9:30 Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io 209 We asked founders and C-suite leaders to consider which popular domain extensions they consider ‘future-proofed’ — that is, likely to r...Atom.com radar - Monday, December 15, 2025 - 9:30 What’s in a Word? Credibility of Single-Word Domain Names for Brands 223 To help brands balance these competing demands, we’re exploring how credible consumers perceive different types of domain for a new bra...Atom.com radar - Monday, December 8, 2025 - 9:30 Owning Your Identity: 75% of Founders Consider it Risky to Not Own the .com Domain of Your Brand ... 246 .com domains are premium online real estate, but as alternative top-level domains from .ai to .xyz become increasingly normalised, bran...Atom.com radar - Monday, December 1, 2025 - 9:45 Consumer Perceptions of Credibility in .ai Beyond AI Brands 229 As consumer recognition of this top-level domain grows, and investors increasingly say the domain is credible for non-AI brands, we’re ...Atom.com radar - Monday, November 24, 2025 - 14:57 Domains as Assets: 77% of Founders and Business Leaders Consider .ai Domains a Reliable Investment 258 The scarcity of strong, brandable domains puts a decision to brands: invest in a recognized extension and powerful name, or save the bu...Atom.com radar - Thursday, November 20, 2025 - 6:36 Leveraging Domain for Pitch Credibility: 97% of Investors say Single-Word Domains Boost Credibility 199 Choosing a domain name is a critical moment for any new venture. A single-word domain, whether it’s an ultra-premium .com or a more acc...Atom.com radar - Monday, November 10, 2025 - 10:2 Domain Extension and Consumer Trust: .io and .ai Brands Must Work Harder to Build Trust 265 The scarcity of clean .com domain names means many brands are turning to alternatives, from .co for diverse industries to .ai and .io f...Atom.com radar - Monday, November 3, 2025 - 4:0 Domains and Brand-Building: 84% of Marketers Say Short Domains are Easier to Brand 282 Domain length is a key choice for new brands. Super-short or one-word .com domains are scarce and exclusive, but command higher price t...Atom.com radar - Monday, October 27, 2025 - 14:4 15 Older ❯
