Atom.com radar NEWS 33% of Brands Choose Multiple Domains — Founders Favor Additional TLDs or Add-On Words 143 While choosing a main domain and brand name is a significant challenge for new businesses, many startups choose to secure multiple doma...Atom.com radar - Monday, March 23, 2026 - 10:0 Consumer Perception of .ai Domains: Modern, Innovative and not Overused 144 The .ai domain extension is increasingly popular among new brands, particularly with AI startups but not exclusively. Given that domain...Atom.com radar - Monday, March 16, 2026 - 12:0 Domain Search and Acquisition Timeline: 84% of Founders Secure Their Primary Domain Within a Month 139 For many entrepreneurs, domain selection is treated as a quick task, yet it can significantly impact branding, investor perception, cus...Atom.com radar - Monday, March 9, 2026 - 11:0 What Drives Founder Confidence in Premium Domain Acquisition 205 We asked founders and C-Suite leaders how they prefer to acquire premium domains — and which decision factors (speed, transparency, exp...Atom.com radar - Monday, March 2, 2026 - 10:0 Brandable Domains Correlate with Startup Success for Investors: 94% Associate Weak Domains with a... 174 Choosing a domain is a key early step for startups seeking investment, yet many entrepreneurs, with a focus on the practicalities of a ...Atom.com radar - Monday, February 23, 2026 - 10:0 Consumers Prefer Premium: How Domain Names Impact Fraud Concerns in Online Shopping 207 In an increasingly complex digital world, consumers are careful about where they enter their personal information and credit card detai...Atom.com radar - Monday, February 16, 2026 - 10:0 Majority of Founders Agree — Domains are Key in the AI Era 183 In a digital world, domain names have always been important brand assets, building credibility, confidence and emphasizing position amo...Atom.com radar - Monday, February 9, 2026 - 10:0 26% Use AI Naming Tools: Brainstorming and Online Tools Lead Founders’ Naming Process 31 AI tools and brandable domain marketplaces are making it easier than ever for founders to discover great names for their new ventures. ...Atom.com radar - Monday, January 26, 2026 - 11:0 Brand Domain Choice: Consumers Favor Compound Names Over Invented Words 215 Exact-match domains are a must-have for brand credibility, so name and domain choice go hand in hand. Among the many considerations tha...Atom.com radar - Monday, January 12, 2026 - 10:0 Investor Survey: .com Domains Improve Pitch Credibility for Startups 202 Choosing a domain is a key decision for early-stage startups: .com domains build implicit trust among consumers and signal ambition to ...Atom.com radar - Monday, January 5, 2026 - 10:0 Domain Length and Trust: 28% Trust Short Domains More 288 Domain length is a key consideration for brands. Over 13 - 14 letters is typically considered unwieldy in brand terms, while super-shor...Atom.com radar - Monday, December 22, 2025 - 9:30 Assessing Future-Proofed Extensions: Founders Consider .ai Stronger Than .co or .io 236 We asked founders and C-suite leaders to consider which popular domain extensions they consider ‘future-proofed’ — that is, likely to r...Atom.com radar - Monday, December 15, 2025 - 9:30 What’s in a Word? Credibility of Single-Word Domain Names for Brands 257 To help brands balance these competing demands, we’re exploring how credible consumers perceive different types of domain for a new bra...Atom.com radar - Monday, December 8, 2025 - 9:30 Owning Your Identity: 75% of Founders Consider it Risky to Not Own the .com Domain of Your Brand ... 284 .com domains are premium online real estate, but as alternative top-level domains from .ai to .xyz become increasingly normalised, bran...Atom.com radar - Monday, December 1, 2025 - 9:45 Consumer Perceptions of Credibility in .ai Beyond AI Brands 257 As consumer recognition of this top-level domain grows, and investors increasingly say the domain is credible for non-AI brands, we’re ...Atom.com radar - Monday, November 24, 2025 - 14:57 15 Older ❯
